BUBBLEGUM

Hot Pink Trend?

Fashion trends can usually be summed up by a timely silhouette (see: low-rise jeans, mini skirts(opens in new tab), cut-out dresses(opens in new tab)). But in 2022, the spotlight shifted towards a poppy-colored hue— hot pink. The latest rendition takes inspiration from the ultra-bright world of Barbie and Ken, aptly named the "Barbiecore" trend, which eschews the need for neutrals altogether.

The trend started on the Fall/Winter 2022(opens in new tab) runways at Paris Fashion Week –most notable at Valentino's Pink PP Collection—and was worn off the runways by celebrities like Saweetie and on the red carpet at the 2022 Grammy Awards(opens in new tab). 

Since then, an entire movement has unfolded with its influence spanning the worlds of clothing, beauty, and accessories. The trend was further amplified by paparazzi photos of Margot Robbie and Ryan Gosling on the set of Greta Gerwig's forthcoming Barbie movie when the duo was spotted in several vibrant pink '80s-inspired ensembles while sporting a fabulously fake tan(opens in new tab) for the role. Now, the entire internet has jumped on board Barbie's ultra-pink dream wagon.